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Average Female Body Measurements: What the Data Reveal About Height, Weight, Waist, Hips and Clothing Sizes

by Outlet Bikini Team 22 Jan 2026

Table of Contents

  1. Key Highlights:
  2. Introduction
  3. How researchers measure female body size: methods and pitfalls
  4. National snapshots: U.S. averages and what they mean
  5. Global variation: how averages differ by region and population
  6. Age, cohort and ethnic differences: deeper slices of the data
  7. Body shape beyond height and weight: bust, waist, hips and ratios
  8. Trends through time: why average weights rose while heights leveled
  9. Clothing sizes: why average body size and ā€œsizeā€ labels rarely match
  10. 3D body scanning and the future of sizing and product design
  11. Health implications: what average measures indicate — and what they hide
  12. Practical guidance: how to measure and interpret your own body metrics
  13. Apparel design and public infrastructure: why averages matter for more than clothes
  14. Industry responses: how brands are adapting to the diversity of female bodies
  15. Research gaps and what better data would deliver
  16. Real-world examples illustrating measurement impacts
  17. Interpreting averages responsibly: what journalists, policy makers and designers should remember
  18. Practical recommendations for consumers and organizations
  19. FAQ

Key Highlights:

  • National health surveys show U.S. adult women average about 63.7 inches (162 cm) tall and roughly 170–171 lb (77–78 kg), with mean waist circumference above 35 inches — a pattern that reflects long-term weight gains since the 1970s.
  • Averages mask wide variation by age, ethnicity, region and socioeconomic status; clothing sizes and fit are inconsistent across brands, creating a persistent mismatch between population bodies and apparel systems.
  • Measurement methods matter: self-reported numbers understate weight; standardized anthropometry and modern 3D scanning produce the most reliable figures for health, design and manufacturing decisions.

Introduction

How tall are women, how much do they weigh, and what do those numbers mean for health, fashion and product design? When companies, clinicians and policymakers rely on average body measurements, they shape everything from the clothes available in stores to the fit of airplane seats, the thresholds used to assess cardiometabolic risk, and the ergonomic design of public spaces. Numbers that seem straightforward become complicated the moment one asks how they were measured, who was counted, and what the distribution of sizes actually looks like.

Population averages come from large-scale surveys and anthropometric studies. These summaries are useful, but they conceal the diversity of female bodies. Understanding both the headline averages and the variation beneath them is essential for designers, retailers, health professionals and the people whose lives those measurements are meant to represent. This article synthesizes the best available measurement practices and data, traces trends over time, explains consequences for health and industry, and provides practical guidance on measuring and interpreting body dimensions.

How researchers measure female body size: methods and pitfalls

Large datasets underpin most claims about ā€œaverageā€ measurements. Two measurement approaches dominate: self-reported values gathered in questionnaires, and direct physical or digital measurement from health surveys and anthropometric studies.

  • Self-reported measures: Common in many population surveys because they are cheap and easy. People tend to overestimate their height and underestimate their weight. The result: systematic bias that makes the population look taller and leaner than it actually is. The bias is not uniform — it varies by age, sex, BMI and cultural factors.
  • Direct physical measurements: Trained technicians use stadiometers for height, calibrated scales for weight, and flexible but non-stretchable tapes for circumferences. National health surveys that use these methods provide the most reliable baseline data. The U.S. National Health and Nutrition Examination Survey (NHANES) is a prominent example; it measures a representative sample of the population and reports average height, weight, BMI and waist circumference among other metrics.
  • 3D body scanning: Rapidly expanding in apparel, ergonomics and research. These scanners produce dense point clouds and precise body-shape models. They capture surface contours and posture, enabling more nuanced analyses of fit and shape categories than single linear measures such as bust–waist–hip. Scanning reduces human measurement error but introduces its own standardization needs: scanner calibration, posture protocols and clothing worn during scans matter.
  • Anthropometric surveys and standards: Industry and standards bodies publish protocols to ensure comparability. For instance, ISO and ASTM committees maintain guidance for measuring body dimensions relevant for clothing and protective equipment. Consistency across studies requires agreement on anatomical landmarks and measurement posture.

Measurement errors and sampling decisions shape every headline about averages. Time of day affects height and waist circumference. Menstrual cycle and recent meals temporarily alter waist measurements. The clothing people wear during in-store or 3D scans—tight vs. loose—changes results. Recognizing those sources of variability is the first step toward interpreting any ā€œaverageā€ number.

National snapshots: U.S. averages and what they mean

The most frequently cited contemporary baseline for U.S. body measurements comes from NHANES. For adult women aged 20 and older, the NHANES cycles conducted in the 2010s reported mean values that differ substantially from mid‑20th‑century norms.

  • Height: The average adult woman in the U.S. measures roughly 63.6–63.7 inches (about 161.6–162 cm).
  • Weight: Mean body weight for adult women is approximately 170–171 lb (about 77–78 kg).
  • Body mass index (BMI): Average BMI for adult women sits near 29–30, which falls in the overweight to obese range by standard BMI categories.
  • Waist circumference: Average waist circumference has in broad terms crept upward and commonly exceeds 35 inches (88 cm) in many contemporary U.S. samples — a threshold that clinical guidelines associate with increased cardiometabolic risk for women.

These averages reflect decades of increasing population weight. Height gains that occurred in earlier parts of the 20th century have largely plateaued in many high‑income countries; subsequent trends are dominated by weight increases rather than dramatic changes in stature. Weight patterning differs by birth cohort: younger cohorts tend to have higher mean BMI than comparably aged groups from earlier decades.

Understanding what these numbers mean for an individual requires context. BMI is only a rough screening tool; it does not distinguish lean mass from fat mass, nor does it show fat distribution. Waist circumference and waist-to-hip ratio are stronger predictors of cardiometabolic risk because they reflect central adiposity. Clinicians use cut points (for example, waist circumference greater than 35 inches or 88 cm in women) as markers of elevated health risk irrespective of BMI.

Global variation: how averages differ by region and population

There is no single ā€œglobal averageā€ that meaningfully describes the world’s women. Height and weight vary with genetics, long-term nutritional status, childhood disease exposure and socioeconomic conditions. Broad patterns:

  • Northern and Northwestern Europe display some of the tallest average statures: adult women commonly range in the high 160s to low 170s cm in countries such as the Netherlands, Denmark and the Scandinavian nations.
  • Southern Europe, East Asia and parts of Latin America tend to cluster around the mid-150s to low-160s cm for adult female height.
  • South and Southeast Asia report some of the shortest national averages, with mean female heights frequently in the low 150s cm or lower in settings where childhood undernutrition remains common.
  • Urbanization and rising incomes in many middle-income countries have produced mixed trends: improved childhood nutrition elevates average height in some cohorts, while increased caloric availability and lifestyle change cause weight gains in adults.

Weight and BMI follow comparable geographic gradients but are also heavily influenced by the global rise in processed foods, sedentariness and socioeconomic disparities. In several high-income countries, average female BMI falls in the overweight/obese range, whereas in lower‑income countries averages may still fall within the normal BMI range even while pockets of obesity appear in urban and higher-income subgroups.

Several global studies show convergence in height and weight across some regions, and divergence in others, underscoring the interplay of environment, policy and culture. Policy choices—including maternal and child nutrition programs, physical activity infrastructure and food environments—affect population-level body size over decades.

Age, cohort and ethnic differences: deeper slices of the data

Averages flatten meaningful differences across age cohorts and ethnic groups.

  • Age differences: Mean height declines with older age due to vertebral compression and changes in posture; therefore, mean height in an elderly female population is not comparable to that among younger adults. Weight patterns also vary by age: many women gain weight through midlife and then lose some weight in older age due to sarcopenia and chronic disease.
  • Birth cohorts: Women born in more recent decades tend to be taller than women born earlier, a product of improved childhood nutrition and reduced disease exposure in many countries. However, weight increases have often outstripped height gains, producing higher BMI in younger cohorts.
  • Ethnicity and race: Within countries, average measurements differ across racial and ethnic groups because of genetic diversity and, crucially, social determinants of health. In the U.S., for example, non-Hispanic Black and Hispanic women often show higher mean BMI and waist circumference than non-Hispanic White and Asian women, reflecting complex interactions of socioeconomic status, access to healthy foods and opportunities for physical activity, as well as structural injustices shaping health.
  • Socioeconomic status: Lower household income and educational attainment strongly correlate with higher obesity prevalence in many countries, adding another layer to how averages differ across subpopulations.

Designers and health professionals must use disaggregated data to account for these differences. A single population average will mislead when a product or policy aims to serve a diverse public.

Body shape beyond height and weight: bust, waist, hips and ratios

Garment fit and health risk both depend on circumferences and proportions as much as on height and weight.

  • Bust, waist and hip measurements: Clothing industries historically used bust–waist–hip (BWH) triads as primary fit metrics. Average BWH measures vary by population and by measurement protocol, but typical modern adult female proportions in many Western contexts produce a waist-to-hip ratio (WHR) roughly between 0.75 and 0.85. WHR captures body shape: lower values indicate relatively narrower waists compared with hips.
  • Waist circumference: Because central adiposity predicts cardiometabolic risk, waist circumference is a critical health measure. Clinical thresholds are specific: for women, a waist circumference above 88 cm (35 in) typically denotes increased health risk.
  • Waist-to-height ratio: An alternative to BMI, waist-to-height ratio (waist circumference divided by height) offers a simple risk rule: a ratio above 0.5 signals elevated cardiometabolic risk in adult populations.
  • Torso length and limb proportions: These dimensions affect how garments hang and how safety equipment fits. Two women with identical bust, waist and hip values might have different torso lengths or shoulder widths, producing different fit experiences.

Fashion’s historical focus on a few circumferences does not capture complex body surfaces. Modern body-shape classification tools and 3D scans show that people cluster into many distinct shape types that linear measures alone cannot define. Apparel manufacturers increasingly rely on such models for better fit.

Trends through time: why average weights rose while heights leveled

Population height rose notably during the 19th and 20th centuries in many countries as childhood health improved. After those gains, average stature largely stabilized in high‑income countries. In contrast, population weight rose sharply in the late 20th and early 21st centuries.

Drivers of these diverging trends:

  • Early-life health: Improvements in childhood nutrition, sanitation and medical care produced secular increases in height across generations. Those gains reached a plateau once basic childhood conditions improved universally in high-income regions.
  • Food environment and physical activity: Increased energy density of diets, expanded portion sizes, greater availability of processed foods and decreased occupational and transport-related physical activity drove energy balance toward weight gain.
  • Socioeconomic patterns: Differential access to healthy food and recreational resources intensified weight gain in disadvantaged groups.
  • Reproductive patterns and medications: Patterns of pregnancy, contraceptive use and prescription medications with weight-related side effects can influence average weight at the population level.
  • Measurement and surveillance: Better measurement and broader sampling increased detection of overweight and obesity prevalence in public-health data, making trends more visible.

Sustained weight increase without commensurate height gains raises mean BMI and alters the distribution of body shapes — with implications for health risk, clothing design and public infrastructure.

Clothing sizes: why average body size and ā€œsizeā€ labels rarely match

Retail sizing systems fail to reflect population bodies for several interlocking reasons.

  • Vanity sizing: Brands increasingly apply ā€œnational sizing scalesā€ that differ across manufacturers. The same body may fit a size 6 in one brand and a size 10 in another. Such inconsistencies undermine the informational value of garment sizes.
  • Legacy sizing systems: Many sizing systems were developed decades ago using limited anthropometric samples. They have not been continuously updated as population bodies changed.
  • Shape versus size: Clothing sizes mainly capture a simplified set of circumferences. They do not consistently account for differences in torso length, shoulder slope, hip distribution and posture — all critical for fit.
  • Market segmentation: Brands target particular body-shape niches. High-fashion labels, fast-fashion chains and size-inclusive brands optimize different fits, leaving gaps across the market.
  • Measurement protocols: Standards for measuring bust, waist, hip and inseam vary. Retailers often choose convenience over strict anthropometric protocols, which amplifies mismatch.

Practical consequences: many consumers routinely buy multiple sizes online, rely on garment stretch or alterations, or accept poor fit. Returns for poor fit are a major cost driver for e-commerce apparel. Several retailers are integrating size recommendation systems that use customer measurements, previous purchases and 3D body models to reduce mismatches.

3D body scanning and the future of sizing and product design

3D body scanning transforms how designers, retailers and health researchers measure bodies.

  • Precision and richness: Scanners capture thousands of surface points, producing a full digital body mesh that enables precise measurement of lengths, circumferences, volumes and curvatures.
  • Shape classification: Statistical shape models derived from large scan datasets sort bodies into clusters beyond the simple BWH taxonomy. Brands can design for shape types that better represent their customer base.
  • Customization and made-to-measure: On-demand manufacturing and digital patterns fed by 3D scans allow for made-to-measure garments at lower cost than traditional bespoke tailoring.
  • Privacy and standardization challenges: Collecting high-resolution body scans raises privacy concerns and requires clear consent, secure data handling and standardized protocols to allow comparisons across datasets.
  • Operational adoption: Some retailers and manufacturers already use scanning in product development and in-store fitting. Wider adoption depends on cost, interoperability of scanner outputs and acceptance by consumers.

Digitization offers a route out of the ā€œone-size-fits-mostā€ problem, but it requires investment in data governance and reproducible measurement standards.

Health implications: what average measures indicate — and what they hide

Population averages inform screening and resource planning, but clinicians and public-health planners must interpret them carefully.

  • BMI’s role and limits: BMI is a useful population-level indicator and a simple screening tool for individuals. It does not capture fat distribution or differentiate lean mass from fat. Athletes and muscular people may register high BMI without excess adiposity; conversely, older adults may have ā€œnormalā€ BMI yet carry excess fat and reduced muscle mass.
  • Central adiposity as a predictor: Waist circumference and waist-to-hip ratio more strongly predict cardiovascular disease and diabetes risk than BMI. For women, waist circumference above 88 cm and waist-to-height ratio above 0.5 are widely used thresholds for intervention.
  • Age and sarcopenia: As women age, muscle mass tends to decline and fat may redistribute centrally. Relying solely on body weight or BMI can miss sarcopenic obesity, a condition where muscle loss masks underlying metabolic risk.
  • Ethnic differences in risk thresholds: Evidence shows that cardiometabolic risk associated with a given BMI can vary by ancestry. Some Asian populations experience higher risk at lower BMI thresholds, prompting region-specific clinical cut points.
  • Population surveillance and policy: Averages inform allocation of prevention resources, screening recommendations, and workplace accommodations. Accurate, timely data help public-health agencies set priorities.

Clinicians should combine anthropometry with clinical judgment, lipid and glucose testing, blood pressure, and functional assessments to form a comprehensive picture of risk.

Practical guidance: how to measure and interpret your own body metrics

Measuring your own body the right way improves clothing choices and gives more meaningful health information.

  • How to measure height: Use a flat surface and a stadiometer or tape on a wall. Stand straight, heels together, head in a neutral position. Measure in the morning when spine compression is minimal.
  • How to measure weight: Use a calibrated scale on a flat floor. Wear similar, light clothing when tracking changes.
  • Waist circumference: Measure at the narrowest point between the rib cage and the iliac crest or at the level of the navel depending on the protocol used. For clinical risk thresholds, using the level of the iliac crest or the midpoint between the iliac crest and last rib yields consistent results.
  • Hip circumference: Measure at the widest point of the buttocks. Keep the tape horizontal.
  • Bust measurement: Measure around the fullest part of the bust, with arms relaxed at the sides.
  • Waist-to-hip ratio: Divide waist circumference by hip circumference. Values above roughly 0.85 for women indicate higher central adiposity; precise risk depends on other factors.
  • Waist-to-height ratio: Divide waist circumference by height; keep waist and height in the same units. A ratio above 0.5 suggests elevated risk.
  • Track changes, not single values: Moment-to-moment fluctuations are normal. Trends over weeks and months are the most informative for health and fit.

An accurate personal profile supports better choices: tailored workouts to address strength and composition, smarter online shopping, and more informed conversations with healthcare providers.

Apparel design and public infrastructure: why averages matter for more than clothes

Average body measurements influence product design across industries.

  • Safety equipment and protective gear: Respirators, body armor, and helmets designed using representative anthropometry perform better across diverse users. Poor fit can impair protection and comfort.
  • Automobile and transport design: Seat sizing, belt placement and headrest position affect safety outcomes and comfort. A mismatch between vehicle dimensions and the population using them increases injury risk.
  • Furniture and workspace ergonomics: Desk height, chair depth and armrest placement should reflect the populations using workplaces and public spaces. Designs that assume a narrow band of body sizes exclude many users.
  • Public health and emergency planning: Average body-size data inform supply planning for evacuation equipment, emergency shelters, and medical devices.

Designers and engineers must use up-to-date, disaggregated anthropometric data to avoid biased or exclusionary outcomes.

Industry responses: how brands are adapting to the diversity of female bodies

Retailers and manufacturers face pressure from consumers demanding better fit, size inclusivity and sustainability.

  • Size-inclusive lines: Many brands now advertise collections spanning a wider numeric size range and offering different cuts for distinct body shapes. These moves recognize that average measurements do not describe the full customer base.
  • Fit technology: Virtual try-ons, AI-driven size recommenders, and 3D scanning in stores reduce returns and improve satisfaction.
  • Data-driven pattern-making: Brands building internal anthropometric databases can create size grids and patterns that match their customer population rather than relying on generic charts.
  • Made-to-measure and on-demand: Advances in digital patterning and lean manufacturing reduce the cost of custom fit, making personalized garments financially viable at scale for some markets.
  • Transparency and standards: Industry initiatives encourage consistent measurement protocols and clearer size labelling to help consumers make informed purchases.

These responses aim to reconcile mass production with individual variability.

Research gaps and what better data would deliver

Current datasets provide a strong baseline, but several gaps remain.

  • Longitudinal body-shape data: Repeated measures on the same individuals across decades would clarify how aging, reproduction and lifestyle affect shape trajectories.
  • Larger, more diverse 3D databases: Scans from underrepresented regions, age groups and body shapes would expand the utility of digital models.
  • Standardized scanning protocols: Common standards for posture, clothing, and measurement extraction would enhance comparability across studies and commercial datasets.
  • Integration with health outcomes: Linking detailed anthropometry with long-term health data would sharpen risk prediction and refine clinical thresholds across populations.
  • Ethical data governance: As body scanning spreads, robust frameworks for consent, anonymization and data security are essential.

Investment in these areas would improve public-health surveillance, product design and equitable access to well-fitting clothing.

Real-world examples illustrating measurement impacts

  • A major U.S. apparel retailer overhauled its size chart after internal data showed most customers did not fit the original grading system. The updated chart reduced returns by double digits for fitted garments and increased repeat purchase rates.
  • An airline re‑evaluated seat pitch and belt designs after ergonomic analysis showed a growing proportion of passengers required modified restraint lengths. Adjustments included offering extended belt extenders and redesigned armrests to improve comfort for a broader range of bodies.
  • A hospital introduced systematic waist circumference screening for women aged 20–60. Nurses trained in standardized measurement detected central adiposity in several patients with ā€œnormalā€ BMI, prompting early lifestyle counseling and metabolic testing that identified prediabetes.

These examples show how detailed, standardized measurement changes outcomes in commerce, transport and healthcare.

Interpreting averages responsibly: what journalists, policy makers and designers should remember

Averages are useful but incomplete. Responsible use depends on three practices:

  • Disaggregate when possible: Report averages alongside age-, sex-, ethnicity- and region-specific figures. Show distributions (for example, percentiles) rather than only means.
  • Clarify measurement methods: Distinguish self-reported from measured data. State protocols for circumferences and posture to enable accurate interpretation.
  • Discuss functional implications: Translate anthropometric statistics into practical consequences: Does a change of two inches in mean waist matter for clinical screening, apparel fit, or product design?

When reporting or acting on population body metrics, precision in method and nuance in interpretation matter.

Practical recommendations for consumers and organizations

For consumers:

  • Learn reliable self-measurement techniques and keep a consistent routine to track meaningful changes.
  • Use brand-specific size charts and past purchase history when buying online. Try to favor retailers who publish detailed measurements and fit notes.
  • Consider waist-to-height ratio and waist circumference alongside BMI for personal health decisions.

For healthcare professionals:

  • Combine BMI with waist circumference, blood pressure and metabolic markers to assess risk.
  • Use culturally and age-appropriate risk thresholds when screening diverse populations.

For designers and manufacturers:

  • Update size systems using recent, representative anthropometric data of your target customer base.
  • Invest in shape-based design and tests on diverse mannequins or digital avatars.
  • Share anonymized size distributions to help build industry-wide standards for better fit.

For policymakers and public planners:

  • Use disaggregated anthropometric data when designing public infrastructure, safety equipment and health programs.
  • Support surveillance programs that collect measured anthropometry and adopt standardized protocols.

FAQ

Q: What are the average height and weight for adult women in the United States? A: Representative national health surveys report mean adult female height around 63.6–63.7 inches (about 161.6–162 cm) and mean weight near 170–171 pounds (around 77–78 kg). These averages come from measured surveys and reflect population trends shaped by decades of changing nutrition and activity patterns.

Q: How reliable are ā€œaverageā€ measurements when buying clothes? A: Averages are limited. Clothing sizes vary widely between brands and over time. Use brand-specific size charts, not a single national average. Measuring your own bust, waist, hips and inseam, and comparing those numbers with the garment measurements, yields better fit than relying on a numeric size alone.

Q: Is BMI a good measure of health for women? A: BMI is a practical screening tool but imperfect. It cannot distinguish muscle from fat or show fat distribution. For many women, adding waist circumference or waist-to-height ratio improves risk assessment because central adiposity is a stronger predictor of cardiometabolic disease.

Q: What waist circumference indicates increased health risk for women? A: A commonly used clinical threshold is waist circumference greater than 88 cm (35 in). Waist-to-height ratio greater than 0.5 is another simple rule of thumb indicating elevated risk.

Q: Why do clothing sizes differ so much between brands? A: There’s no universal sizing standard adopted uniformly across brands. Legacy size charts, intentional ā€œvanity sizing,ā€ differing target markets and variable measurement protocols all contribute to inconsistencies. Brands that maintain updated, brand-specific size charts reduce confusion for shoppers.

Q: How has the average female body changed over time? A: Over the 20th century, average height rose in many countries due to better childhood nutrition and health. Height gains have plateaued in several high-income regions. Meanwhile, average weight and BMI have increased substantially since the late 20th century in many countries, driven by changes in diet, activity and environment.

Q: Are 3D body scans better than tape measures? A: 3D scans provide more comprehensive, consistent measurements and capture body shape in ways tape measures cannot. They reduce human error and enable shape-based design. However, scans require standard protocols, calibrated equipment, and careful data governance to be effective and ethical.

Q: How should designers account for population diversity? A: Use disaggregated anthropometric data representative of the target market, adopt shape‑based sizing systems, validate fit on diverse mannequins or digital avatars, and offer alterations or inclusive size ranges. Continuous data collection and iterative design improve fit over time.

Q: Can waist-to-hip ratio (WHR) be used instead of BMI? A: WHR captures body shape and central fat distribution better than BMI, which estimates overall mass relative to height. WHR is a useful complement, particularly for assessing central adiposity, but it should be combined with other clinical assessments for decision-making.

Q: Where can I find reliable anthropometric data? A: National health surveys (for example, NHANES in the United States) and peer-reviewed anthropometric studies provide measured datasets. For apparel-specific data, industry consortia and standards organizations offer resources; 3D scanning vendors also publish aggregated shape summaries for subscribers. Ensure you check the measurement protocols and population coverage when using any dataset.

Q: How do age and ethnicity affect average measurements? A: Older groups are typically shorter due to spinal changes and may show different weight patterns. Ethnic and racial groups display systematic differences in mean height, weight, and fat distribution due to genetic diversity and social determinants of health. These differences matter for clinical thresholds, design and policy.

Q: What should public planners do with anthropometric data? A: Use recent, disaggregated data to inform seat designs, accessible infrastructure, protective equipment sizing and medical supply provisioning. Ensure data-driven decisions account for subpopulation variation to avoid exclusionary outcomes.


Accurate, standardized body measurement data matter across health, commerce and design. Averages provide a useful snapshot, but they must be paired with an awareness of variation, measurement technique and real-world function. Better, ethically governed data collection, combined with shape-aware design and transparent sizing systems, offers a path toward products and policies that fit more people and promote healthier outcomes.

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    • Fees; Payment. By signing up for a Services account you agree to pay Outlet Bikini the applicable setup fees and recurring fees. Applicable fees will be invoiced starting from the day your services are established and in advance of using such services. Outlet Bikini reserves the right to change the payment terms and fees upon thirty (30) days prior written notice to you. Services can be canceled by you at anytime on thirty (30) days written notice to Outlet Bikini.
    • Support. If your service includes access to priority email support. "Email support" means the ability to make requests for technical support assistance by email at any time (with reasonable efforts by Outlet Bikini to respond within one business day) concerning the use of the VIP Services. "Priority" means that support takes priority over support for users of the standard or free outletbikini.com services. All support will be provided in accordance with Outlet Bikini standard services practices, procedures and policies.
  5. Responsibility of Website Visitors. Outlet Bikini has not reviewed, and cannot review, all of the material, including computer software, posted to the Website, and cannot therefore be responsible for that material's content, use or effects. By operating the Website, Outlet Bikini does not represent or imply that it endorses the material there posted, or that it believes such material to be accurate, useful or non-harmful. You are responsible for taking precautions as necessary to protect yourself and your computer systems from viruses, worms, Trojan horses, and other harmful or destructive content. The Website may contain content that is offensive, indecent, or otherwise objectionable, as well as content containing technical inaccuracies, typographical mistakes, and other errors. The Website may also contain material that violates the privacy or publicity rights, or infringes the intellectual property and other proprietary rights, of third parties, or the downloading, copying or use of which is subject to additional terms and conditions, stated or unstated. Outlet Bikini disclaims any responsibility for any harm resulting from the use by visitors of the Website, or from any downloading by those visitors of content there posted.
  6. Content Posted on Other Websites. We have not reviewed, and cannot review, all of the material, including computer software, made available through the websites and webpages to which outletbikini.com links, and that link to outletbikini.com. Outlet Bikini does not have any control over those non-Outlet Bikini websites and webpages, and is not responsible for their contents or their use. By linking to a non-Outlet Bikini website or webpage, Outlet Bikini does not represent or imply that it endorses such website or webpage. You are responsible for taking precautions as necessary to protect yourself and your computer systems from viruses, worms, Trojan horses, and other harmful or destructive content. Outlet Bikini disclaims any responsibility for any harm resulting from your use of non-Outlet Bikini websites and webpages.
  7. Copyright Infringement and DMCA Policy. As Outlet Bikini asks others to respect its intellectual property rights, it respects the intellectual property rights of others. If you believe that material located on or linked to by outletbikini.com violates your copyright, you are encouraged to notify Outlet Bikini in accordance with Outlet Bikini Digital Millennium Copyright Act ("DMCA") Policy. Outlet Bikini will respond to all such notices, including as required or appropriate by removing the infringing material or disabling all links to the infringing material. Outlet Bikini will terminate a visitor's access to and use of the Website if, under appropriate circumstances, the visitor is determined to be a repeat infringer of the copyrights or other intellectual property rights of Outlet Bikini or others. In the case of such termination, Outlet Bikini will have no obligation to provide a refund of any amounts previously paid to Outlet Bikini.
  8. Intellectual Property. This Agreement does not transfer from Outlet Bikini to you any Outlet Bikini or third party intellectual property, and all right, title and interest in and to such property will remain (as between the parties) solely with Outlet Bikini. Outlet Bikini, outletbikini.com, the outletbikini.com logo, and all other trademarks, service marks, graphics and logos used in connection with outletbikini.com, or the Website are trademarks or registered trademarks of Outlet Bikini or Outlet Bikini licensors. Other trademarks, service marks, graphics and logos used in connection with the Website may be the trademarks of other third parties. Your use of the Website grants you no right or license to reproduce or otherwise use any Outlet Bikini or third-party trademarks.
  9. Advertisements. Outlet Bikini reserves the right to display advertisements on your blog unless you have purchased an ad-free account.
  10. Attribution. Outlet Bikini reserves the right to display attribution links such as 'Blog at outletbikini.com,' theme author, and font attribution in your blog footer or toolbar.
  11. Partner Products. By activating a partner product (e.g. theme) from one of our partners, you agree to that partner's terms of service. You can opt out of their terms of service at any time by de-activating the partner product.
  12. Domain Names. If you are registering a domain name, using or transferring a previously registered domain name, you acknowledge and agree that use of the domain name is also subject to the policies of the Internet Corporation for Assigned Names and Numbers ("ICANN"), including their Registration Rights and Responsibilities.
  13. Changes. Outlet Bikini reserves the right, at its sole discretion, to modify or replace any part of this Agreement. It is your responsibility to check this Agreement periodically for changes. Your continued use of or access to the Website following the posting of any changes to this Agreement constitutes acceptance of those changes. Outlet Bikini may also, in the future, offer new services and/or features through the Website (including, the release of new tools and resources). Such new features and/or services shall be subject to the terms and conditions of this Agreement.
  14. Termination. Outlet Bikini may terminate your access to all or any part of the Website at any time, with or without cause, with or without notice, effective immediately. If you wish to terminate this Agreement or your outletbikini.com account (if you have one), you may simply discontinue using the Website. Notwithstanding the foregoing, if you have a paid services account, such account can only be terminated by Outlet Bikini if you materially breach this Agreement and fail to cure such breach within thirty (30) days from Outlet Bikini notice to you thereof; provided that, Outlet Bikini can terminate the Website immediately as part of a general shut down of our service. All provisions of this Agreement which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.
  15. Disclaimer of Warranties. The Website is provided "as is". Outlet Bikini and its suppliers and licensors hereby disclaim all warranties of any kind, express or implied, including, without limitation, the warranties of merchantability, fitness for a particular purpose and non-infringement. Neither Outlet Bikini nor its suppliers and licensors, makes any warranty that the Website will be error free or that access thereto will be continuous or uninterrupted. You understand that you download from, or otherwise obtain content or services through, the Website at your own discretion and risk.
  16. Limitation of Liability. In no event will Outlet Bikini, or its suppliers or licensors, be liable with respect to any subject matter of this agreement under any contract, negligence, strict liability or other legal or equitable theory for: (i) any special, incidental or consequential damages; (ii) the cost of procurement for substitute products or services; (iii) for interruption of use or loss or corruption of data; or (iv) for any amounts that exceed the fees paid by you to Outlet Bikini under this agreement during the twelve (12) month period prior to the cause of action. Outlet Bikini shall have no liability for any failure or delay due to matters beyond their reasonable control. The foregoing shall not apply to the extent prohibited by applicable law.
  17. General Representation and Warranty. You represent and warrant that (i) your use of the Website will be in strict accordance with the Outlet Bikini Privacy Policy, with this Agreement and with all applicable laws and regulations (including without limitation any local laws or regulations in your country, state, city, or other governmental area, regarding online conduct and acceptable content, and including all applicable laws regarding the transmission of technical data exported from the United States or the country in which you reside) and (ii) your use of the Website will not infringe or misappropriate the intellectual property rights of any third party.
  18. Indemnification. You agree to indemnify and hold harmless Outlet Bikini, its contractors, and its licensors, and their respective directors, officers, employees and agents from and against any and all claims and expenses, including attorneys' fees, arising out of your use of the Website, including but not limited to your violation of this Agreement.
  19. Miscellaneous. This Agreement constitutes the entire agreement between Outlet Bikini and you concerning the subject matter hereof, and they may only be modified by a written amendment signed by an authorized executive of Outlet Bikini, or by the posting by Outlet Bikini of a revised version. Except to the extent applicable law, if any, provides otherwise, this Agreement, any access to or use of the Website will be governed by the laws of the state of California, U.S.A., excluding its conflict of law provisions, and the proper venue for any disputes arising out of or relating to any of the same will be the state and federal courts located in San Francisco County, California. Except for claims for injunctive or equitable relief or claims regarding intellectual property rights (which may be brought in any competent court without the posting of a bond), any dispute arising under this Agreement shall be finally settled in accordance with the Comprehensive Arbitration Rules of the Judicial Arbitration and Mediation Service, Inc. ("JAMS") by three arbitrators appointed in accordance with such Rules. The arbitration shall take place in San Francisco, California, in the English language and the arbitral decision may be enforced in any court. The prevailing party in any action or proceeding to enforce this Agreement shall be entitled to costs and attorneys' fees. If any part of this Agreement is held invalid or unenforceable, that part will be construed to reflect the parties' original intent, and the remaining portions will remain in full force and effect. A waiver by either party of any term or condition of this Agreement or any breach thereof, in any one instance, will not waive such term or condition or any subsequent breach thereof. You may assign your rights under this Agreement to any party that consents to, and agrees to be bound by, its terms and conditions; Outlet Bikini may assign its rights under this Agreement without condition. This Agreement will be binding upon and will inure to the benefit of the parties, their successors and permitted assigns.
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