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Swim Fit & Sizing Hub

The Ultimate Bikini Size Chart: How to Measure, Convert and Find the Perfect Fit

by Outlet Bikini Team 21 Jan 2026

Table of Contents

  1. Key Highlights
  2. Introduction
  3. How bikini sizing works: the four measurements that matter
  4. Taking accurate measurements: practical tips and a step-by-step routine
  5. Converting between size systems: US, UK, EU and AUS explained
  6. Why brand, fabric and cut change the fit
  7. Selecting styles by body shape and activity
  8. Mixing sizes: how to buy different top and bottom sizes
  9. Plus-size, maternity and junior sizing considerations
  10. Common fit problems and practical fixes
  11. Trying on and fit tests: what to do in the dressing room
  12. Buying online: strategies to reduce returns
  13. Care and maintenance to preserve fit
  14. Sustainable and ethical considerations in swimwear sizing
  15. Shopping checklist and quick conversion steps
  16. FAQ

Key Highlights

  • Accurate bikini fit depends on four measurements: bust, underbust (band), waist and hips; cup size is determined by the difference between bust and band.
  • Sizing varies by brand, cut, and region; know how to measure, convert between systems (US/UK/EU/AUS), and test fit with movement to avoid common problems like spillage, gaping, or riding up.
  • Practical fixes include mixing top and bottom sizes, choosing supportive construction (underwire, wider bands, molded cups), and simple alterations that preserve both comfort and silhouette.

Introduction

Sizing for swimwear remains one of the most persistent headaches of buying clothes. A well-fitting bikini affects comfort, performance and confidence: too tight and straps dig in; too loose and the top shifts when you dive. Confusion increases when retailers use different number systems, inconsistent conversion charts and a variety of silhouettes that alter perceived size. A properly sized bikini starts with reliable measurements and a clear understanding of how brands translate those measurements into sizes.

This guide explains the measurement method most fit experts use, shows how to convert numbers across systems, clarifies how materials and styles influence fit, and offers step-by-step solutions for the most common problems. Read on for practical rules, real-world examples and a ready-to-use checklist for online and in-store shopping.

How bikini sizing works: the four measurements that matter

Bikini sizing captures two elements: band-and-cup for tops, and waist-and-hip for bottoms. Knowing which numbers define each part removes guesswork.

  • Bust (full bust): Measure around the fullest part of the chest. Keep the tape level and relaxed.
  • Underbust (band): Measure directly under the breasts where the bra band sits. This number produces the band size.
  • Waist: Measure at the natural waistline, above the navel and below the rib cage.
  • Hips: Measure at the fullest part of the hips and buttocks, usually about 8–9 inches below the waist, depending on torso length.

Cup size equals the difference between full bust and underbust. Each inch of difference corresponds approximately to one cup letter: 1" = A, 2" = B, 3" = C, 4" = D, 5" = DD/E, and so on. That arithmetic gives a reliable baseline for selecting tops. Bottom sizing is more straightforward: hips drive the fit; waist matters for high-rise styles.

Example: a person whose full bust measures 36" and underbust measures 32" has a 4" difference and is approximately a D cup. If the underbust measure converts to a 32 band, the bikini top size would be 32D or the equivalent in that brand’s sizing.

Remember: swimsuit fabric stretches, and many bikini tops rely on ties or adjustable straps to compensate for small mismatches. Still, accurate measurements prevent chronic issues.

Taking accurate measurements: practical tips and a step-by-step routine

Precision starts with the tape measure and posture. Use a soft, non-stretch measuring tape. Measure standing upright with feet together and arms relaxed at your sides. Wear a non-padded bra that fits rather than a heavy padded bra or bulky clothing.

Step-by-step:

  1. Bust (full bust): Wrap the tape around the fullest part of your breasts. Breathe normally and ensure the tape is level around the back. Keep the tape snug but not compressing.
  2. Underbust (band): Measure directly beneath the breasts. Pull the tape until it’s snug. If the tape lifts at the back, rotate it and measure again until it sits flat and level.
  3. Waist: Identify the narrowest point between rib cage and hips. Lean to one side to find the natural indentation, then wrap the tape snugly.
  4. Hips: Stand with feet together and measure around the fullest part of the buttocks and hip bones. Keep the tape level all the way around.
  5. Torso length (optional for one-piece or high-rise bottoms): Measure from the shoulder (where the strap would sit) down through the crotch and back up to the starting point. This helps with full suits and long-torso adjustments.

Common measuring mistakes:

  • Measuring over thick clothing or heavy padding that inflates bust numbers.
  • Allowing the tape to slope upward or downward rather than remaining level.
  • Holding breath or sucking in; measurements should reflect a normal, relaxed posture.

Real-world example: A shopper takes the following measurements: bust 38", underbust 34", waist 30", hips 40". Bust minus band = 4" → D cup. Band size starts with a 34. The shopper’s implied size for bikini tops is 34D. For bottoms, hips = 40" typically corresponds to a US size 10–12 depending on brand—check the specific chart.

Converting between size systems: US, UK, EU and AUS explained

Different markets use different numeric scales and cup progressions. Knowing the equivalents reduces wasted returns.

Band and cup letters are mostly consistent across English-speaking markets up to a point, but numbering conventions differ. Numeric sizing for bottoms typically follows these rough equivalencies:

  • US sizes: 0, 2, 4, 6, 8, 10, 12, 14...
  • UK sizes: 4, 6, 8, 10, 12, 14, 16...
  • EU sizes: 32, 34, 36, 38, 40, 42, 44...
  • AUS sizes: Generally mirror UK sizes with small differences in fit across brands.

Cup conversion notes:

  • Cup letters (A, B, C, D, DD/E, etc.) are used across US and UK systems in similar ways up to D or DD. Past that point, brands may label differently (E, F, G or DD, E, F), and UK sizing sometimes uses double letters (DD, FF) where US markets use single-letter increments (E, F).
  • EU sizing sometimes uses numeric cup measurements or uses local labeling that matches the band size differently (e.g., 75B vs 34B). For band conversion, subtract 28 from EU sizing to approximate US numbers: EU 34 ≈ US 4–6, but this is approximate.

Practical conversion method:

  • Convert band: For women’s band numeric conversion, EU band sizes (70, 75, 80, 85, 90) map to UK/US band sizes (32, 34, 36, 38, 40). A 75 band in EU equals a 34 band in UK/US.
  • Cup equivalence: A B cup in EU or UK is the same visual increment as a B cup in US, but the underlying letter after DD can differ.

Example conversions:

  • US 34C = UK 34C = EU 75C (band measured in centimeters in EU charts).
  • US size 10 bottom ≈ UK size 14 ≈ EU 42 (brand-dependent).

Always consult the retailer’s chart for the specific brand. If shopping internationally online, use the brand’s model measurements and review comments on fit (runs small/large).

Why brand, fabric and cut change the fit

Swimwear materials and construction influence how a size feels.

Fabric stretch and recovery

  • Nylon/Lycra blends stretch but lose elasticity over time with chlorine and sun exposure. A strapless or low-back design relies on fabric recovery for staying power.
  • Polyester and PBT blends resist chlorine better and retain shape longer, but they may feel less forgiving if a tight fit is required.

Construction details

  • Underwire provides support and shapes when sized correctly. It transfers breast weight to the band; an oversized cup can leave wire sitting away from the chest, while too-small cups cause spillage.
  • Wide bands distribute pressure and reduce digging. Narrow bands concentrate tension.
  • Molded cups and padding change how measurements translate into perceived size. Removable padding can fill small gaps without changing band fit.
  • Lined vs unlined: Lined tops smooth shape and prevent nip-slip. Unlined cups rely on fabric tension alone.

Cut differences

  • Triangle tops offer adjustability via neck and back ties, but they provide less lift for larger busts unless the band is solid.
  • Halter styles shift support to the neck, which can cause discomfort with heavy breasts.
  • Underwire/full-coverage tops deliver the most support.
  • Low-rise bottoms sit across lower hips and can emphasize hip measurement; high-rise uses waist measurements for fit.

Real-world example: Two brands using the same numeric size can fit differently. Brand A uses a soft nylon-elastane blend with minimal lining and a narrow underband. Brand B uses a polyester-rich fabric, firm lining, and a wider underband. A customer who wears 34C in Brand B may find Brand A’s 34C lacks support and prefers the 36B in Brand A or an adjustable triangle to compensate.

Selecting styles by body shape and activity

Different silhouettes flatter different body shapes and suit specific activities.

By body shape:

  • Pear-shaped (narrow shoulders, wider hips): Emphasize the top with patterned or padded tops, halters or ruffles to balance proportions. For bottoms, choose mid to full coverage with darker colors and higher rises to smooth the hip line.
  • Hourglass (balanced hips and bust with defined waist): Most bikini styles work. Prioritize supportive tops—underwire or wide bands—and bottoms that match the waist measurement for a clean fit.
  • Athletic/rectangular (straight silhouette): Create curves with side-tie bottoms, ruffled or padded tops, and color blocking. Adjustable ties help customize fit.
  • Apple (fuller midsection): High-waist bottoms and tankini tops that smooth the torso work well. Structured tops with wider bands and straps provide lift and comfort.

By activity:

  • Swimming laps or surfing: Secure tops with wide straps, full coverage, and wide bands or underwires. Bottoms should have a snug fit or a drawstring to avoid riding up.
  • Poolside lounging: Triangle tops and cheeky bottoms are fine if comfort is secondary to style.
  • Watersports or beach volleyball: Choose tops with strong support—racerback or compression-style tops—and bottoms with good coverage.

Real-world example: A surfer with a 36D bust and athletic shoulders chose a racerback underwire top with a wide band to minimize movement. She ordered a bottoms one size up from her hips measurement to ensure comfort while paddling.

Mixing sizes: how to buy different top and bottom sizes

Bodies rarely conform to a single size. Most swimwear retailers sell tops and bottoms separately, enabling a mix that follows your contours.

Why mix sizes:

  • Bust and hip proportions often differ; a 34D top may pair with a size 12 bottom.
  • Torso length affects one-piece fit. Long-torso bodies may need a larger size or brands that offer long-torso options.

Tips for mixing:

  • Use the most reliable number for each piece: band and cup for tops; hips for bottoms.
  • If unsure about ordering separate sizes online, contact customer service for guidance or consult fit reviews from buyers with similar measurements.
  • Some brands allow sizing by exact measurements (e.g., "34D/10"). Use those if available.

Alteration options:

  • Shortening straps, sewing in modesty pads, or taking in side seams on bottoms can tailor fit. A swimwear-savvy tailor can add elastic to liplines and reinforce worn areas.
  • Avoid altering the band size of a bikini top without experience; improper work can ruin support. A band extender is an easier fix if the band is just a little tight.

Real-world example: A buyer ordered a 32C top and a size 8 bottom. The top fit but dug into the skin slightly at the sides. Rather than returning, she added removable padding and switched to an adjustable back closure for comfort. The bottoms were a perfect fit.

Plus-size, maternity and junior sizing considerations

Different life stages and body types require special attention.

Plus-size considerations

  • Look for construction that prioritizes support: underwires with proper cup shaping, wide side panels, and thicker straps.
  • Elastic placement matters; bands should be wider and reinforced.
  • Many brands now offer extended size ranges with graded patterning that supports fuller busts without simply enlarging every dimension.

Maternity

  • Pregnant bodies change rapidly. Opt for adjustable or wrap-style tops and bottoms with adjustable sides.
  • Some women prefer tankinis or two-piece maternity swimsuits designed with extra fabric and support for changing breasts and bellies.
  • Size up based on current measurements and choose styles with stretch or adjustable ties.

Junior sizing

  • Juniors’ shapes differ: less developed bust, narrower backs. Juniors’ cuts can run smaller in hips and chests. Avoid purchasing adult sizes solely by number—measurements matter.

Real-world example: A pregnant swimmer at 22 weeks took her pre-pregnancy 34C measurements and re-measured to 36D. She purchased a supportive halter top with adjustable tie and side-adjustable bottoms to accommodate changes through the pregnancy and postpartum.

Common fit problems and practical fixes

Fit issues are predictable and solvable with targeted changes.

Problem: Spillage over the top of the cups Cause: Cup too small or band too tight. Padding that shifts or lack of coverage. Fixes:

  • Move up one cup size while keeping the same band (e.g., 34C → 34D).
  • Choose a fuller-coverage top or underwire style.
  • Use a size with stronger support (wider band or structured cup).

Problem: Gaping or empty space in cups Cause: Cup too large, or fabric lacks structure. Molded cups and removable padding may cause gaps when breasts are smaller than the cup volume. Fixes:

  • Try a smaller cup or insert removable padding.
  • Opt for styles with adjustable ties to center coverage.
  • Consider a brand with narrower cup width if tissue shifts laterally.

Problem: Straps dig into shoulders Cause: Band too small, forcing straps to carry more weight. Thin straps concentrate pressure. Fixes:

  • Increase band size or find a wider strap design.
  • Choose an underwire or wide-band top to redistribute support.
  • Look for racerback or cross-back styles that reduce strap load.

Problem: Bottoms ride up or roll Cause: Wrong size, poor elastic, or cut unsuitable for your hip shape. Fixes:

  • Size up if skin is creasing or the elastic digs in.
  • Choose fuller coverage or bottoms with better elastic reinforcement and lining.
  • Try a different cut—mid-rise or high-rise often stay put better than skimpy strings.

Problem: Band rides up in the back Cause: Band too large or breasts not filling cups sufficiently, which reduces front tension. Fixes:

  • Go to a smaller band size, but if that causes digging move to a larger cup to preserve cup volume balance (e.g., if 36B rides up, try 34C).
  • Consider adjustable back closures with multiple hooks.

Quick alteration fixes:

  • Sew small darts on bottom side seams to reduce excess fabric.
  • Add a thin strip of non-slip silicone inside the waistband to prevent movement.
  • Replace weak elastic when the suit starts to sag.

Trying on and fit tests: what to do in the dressing room

A short set of movement tests reveals fit issues a mirror won’t.

Mirror checks:

  • Cup shape: The cup should enclose breast tissue without overflow or wrinkling, with the underwire (if present) lying flat against the sternum.
  • Band: Should sit parallel to the floor, snug without digging; it should provide most of the support.
  • Straps: Lay flat and not twisted; tension should be comfortable.

Movement tests:

  • Raise arms overhead and move them side to side to test top movement. If the band lifts, the size is likely off.
  • Lean forward; if breasts spill forward over the cup, increase cup size.
  • Squat and bend to test if bottoms ride up or create a visible gap.

Fit rules for tops:

  • The cup should take breast tissue from the underarm and center it; no side bulge.
  • The front center (between cups) should sit close to the chest without floating away.
  • Back support should be firm; if the band climbs more than an inch when you lift arms, go down a band size or size the top differently.

Fit rules for bottoms:

  • The waistline should sit where the design indicates (low-rise at hips or high-rise at waist).
  • Leg openings should lie flat without digging.
  • Coverage should match your comfort: if you experience frequent riding up, choose fuller coverage or a thicker elastic edge.

Real-world example: A customer who tested a new bikini in the dressing room performed three jumps and a reach. The top remained stable, but the bottom shifted during a deep lunge. She switched to a higher-rise bottom and added silicone strips on the waistband for extra grip.

Buying online: strategies to reduce returns

Online shopping demands extra caution, but it offers a wider selection.

Checklist before ordering:

  • Re-check your measurements. Retailers often provide model measurements; compare yours to the model’s with caution.
  • Read user reviews focusing on fit descriptors: “runs small,” “true to size,” “good support,” “great for large busts.”
  • Look for retailer-friendly return policies—free returns or easy exchanges reduce risk.
  • Check detailed product photos for seams, lining, and closures. Zoom into the straps and fabric texture.

When in doubt:

  • Order two sizes (if returns are easy) and keep the one that fits.
  • Contact customer service with your measurements and ask for a size recommendation.
  • Choose brands with fit notes—some highlight “size up for fuller hips,” or “designed for narrow shoulders.”

Use customer images strategically—these images often show how different body types look in the suit and reveal issues photoshoots may hide.

Real-world example: An online buyer used the brand’s live chat to confirm she needed a 36DD instead of 34D based on the brand’s tighter band. She ordered both sizes, returned the smaller band, and saved money by avoiding multiple returns.

Care and maintenance to preserve fit

Fabric, elastic and hardware respond to water, sun, sunscreen and chlorine. Proper care extends the life and fit of a bikini.

Care rules:

  • Rinse suits in cold, fresh water after each use to remove salt, chlorine and oils.
  • Hand wash with mild detergent or specialized swimwear soap. Avoid bleach and strong detergents that break down elastics.
  • Air dry flat in shade. Direct sun degrades fibers and fades color. Never tumble dry; heat ruins elasticity.
  • Rotate suits. Repeated use of the same suit accelerates fabric breakdown.
  • Avoid rough surfaces (concrete, pool edges) which abrade fabric. Sit on towels or a cover-up.
  • If a suit develops stretched elastic, some brands offer repair services; otherwise, a tailor can replace elastic in waistbands and straps.

Chemical exposure:

  • Chlorine weakens Lycra-rich blends. Choose polyester-rich fabrics for pools and rinse frequently.
  • Sunscreens with high oil content can stain. Apply and let it dry before dressing; blot off excess oil with a towel.

Real-world example: A competitive swimmer wearing a chlorine-resistant poly blend kept her suits in shape by rinsing them poolside after practice and rotating five suits weekly. The suits retained shape for a year compared with prior suits that lost elasticity after three months.

Sustainable and ethical considerations in swimwear sizing

Consumers increasingly expect transparency about manufacturing and sizing inclusivity.

Sizing inclusivity

  • Brands that grade patterns thoughtfully across sizes avoid the pitfall of simply enlarging dimensions, which produces poor fit for larger bodies. Look for brands that use live-fit models across sizes and include extended size ranges.
  • Custom-fit or made-to-measure swimwear removes guesswork but costs more. Niche brands and local ateliers provide tailoring options and ethical production.

Material and manufacturing transparency

  • Recycled polyesters and ECONYL (regenerated nylon) are common sustainable materials. They resist chlorine better than basic Lycra but still require proper care.
  • Small-batch manufacturers often provide clearer size guidance because they can refine patterns more rapidly than mass producers.

Ethical sourcing

  • Check for brands with transparent supply chains, living wages and fair labor practices. Ethical production can correlate with better quality control and more consistent sizing.

Real-world example: A boutique brand offers made-to-measure tops with several cup widths and three band firmness options. Customers with unusual proportions found the extra choices worthwhile and reported fewer returns.

Shopping checklist and quick conversion steps

A one-page set of rules to follow while shopping.

Before shopping:

  • Measure bust, underbust, waist, hips and torso length.
  • Note current size in well-fitting bras and bottoms for quick reference.
  • Save favorite brand size charts.

When choosing a bikini:

  • Select top size by band and cup; select bottom by hip measurement.
  • Check fabric composition and lining.
  • Read reviews on support and sizing.
  • Prefer brands with generous return policies if shopping online.

Quick conversion:

  • Bust minus underbust = cup difference (1" = A, 2" = B, 3" = C, 4" = D).
  • EU band 75 = US/UK 34; add or subtract 2 sizes for shifts of 5 cm.
  • For mismatched proportions, order separate top and bottom sizes.

Packing for travel:

  • Bring a second suit to extend life and reduce wear on chlorine-exposed swimsuits.
  • Carry a small wash packet and a travel towel.

FAQ

Q: How do I know whether to size up or down for bikini bottoms? A: Use your hip measurement as the primary guide. If you prefer fuller coverage, size up. If the waistband digs or leaves marks, choose one size larger or a different cut. Consider the fabric: highly elastic blends can fit more snugly without discomfort; firmer fabrics require accurate sizing.

Q: Can I convert bra sizes directly to bikini sizes? A: Yes, generally. Band and cup sizes transfer, but swimwear brands may grade cups differently. If you wear a 34C bra in a lingerie brand, start with a 34C bikini top and adjust by brand notes or model photos.

Q: What if I fall between sizes? A: For tops, choose the smaller band with a larger cup (sister sizing) if the band feels loose. For bottoms, choose the larger size for comfort or the smaller for a snug look—prioritize hip measurement. Adjustable ties and ruching help bridge small differences.

Q: Are triangle tops supportive for larger busts? A: Triangle tops offer limited support. For larger busts, choose tops with underwire, firm bands, wider straps, and full-coverage cups. Look for molded cups and reinforced seams to maintain shape.

Q: How do I account for padding or removable cups when measuring? A: Measure wearing a non-padded bra. Removable cups provide visual enhancement but should not be used to compensate for a band that’s too large or cups that are too small. They can solve minor gaping or modesty issues.

Q: Does fabric composition affect sizing? A: Yes. Nylon-elastane blends stretch more and may require tighter sizing to avoid sag. Polyester-PBT blends offer less stretch but better chlorine resistance. Always read fabric content and plan for small differences in fit.

Q: When should I consider alteration rather than returning? A: Small issues—shortened straps, minor adjustments to seams, or adding silicone strips—can be fixed by a tailor. Structural problems (broken lining, missing elastic, or incorrect cup shaping) usually warrant a return.

Q: How often should I replace swimwear? A: Frequency depends on usage and care. Frequent swimmers who train daily may need replacements every 3–6 months. Casual users who rinse and rotate suits properly can expect 1–3 years of life.

Q: Are there universal size charts? A: No universal chart exists because brands differ in patterning and grading. Use the brand’s specific size chart and reviews. Treat universal charts as starting points, not definitive answers.

Q: Can I alter band size without affecting cup fit? A: Yes, via "sister sizing." For example, if a 36B feels loose in the band, try 34C to maintain cup volume while tightening the band. Alterations by a professional can also change band tension while preserving cup shape.

Q: What fit signs indicate immediate replacement? A: Significant sagging, broken or stretched elastic, underwire popping or holes and permanently discolored lining indicate the suit no longer provides secure fit and should be replaced.

Q: Are there special tips for long-torso or short-torso bodies? A: Long-torso bodies may need larger one-piece sizes or brands that offer long-torso options. For bikinis, choose bottoms with higher rises and tops with adjustable straps to balance. Short-torso bodies may prefer low-rise bottoms and shorter strap lengths.

Q: How do I measure the torso for one-piece suits? A: Measure from the top of the shoulder near the neck, down through the crotch and back up to the starting point. Compare to brand torso-length guidance. If between sizes, choose larger for comfort.

Q: How do I avoid color fading and preserve stretch in suits? A: Rinse immediately after use, hand wash with mild soap, avoid direct sun drying, and rotate suits. Avoid applying heavy lotion or oil immediately before dressing.

Q: What’s the best strategy during seasonal sales? A: Use saved, recent measurements and retailer charts rather than picking sizes by number. Order multiple sizes when free returns are available. Focus on styles that meet your support and coverage needs rather than choosing solely by price.

Q: Do different bikini styles require different band sizes? A: Yes. Tied-back or halter styles can be more forgiving in band tension. Fixed-back underwire styles require more precise band sizing since the band supplies most of the support.

Q: How does posture affect measurements? A: Slumped posture compresses the torso and can reduce measured bust and ribcage circumference. Stand naturally straight but relaxed for the most realistic measurements.

Q: Can men’s or gender-neutral swim bottoms be used to size women’s bottoms? A: Men’s and gender-neutral sizing is calibrated differently; use hip measurement for bottoms rather than numeric references. Always consult a sizing chart tailored to the product.

Q: Where should I start if I want a custom-fit bikini? A: Look for local swimwear ateliers, independent designers that offer made-to-measure options, or premium brands with bespoke services. Expect to provide detailed measurements and to budget more than for off-the-rack items.


Finding the right bikini requires reliable numbers, an understanding of how fabric and construction affect fit, and targeted strategies when style and body shape intersect. Accurate measurement, careful attention to brand charts, and sensible tests in the dressing room or during limited trial at home reduce returns and improve overall satisfaction. Follow the checklist, keep maintenance simple, and don't hesitate to mix and match sizes—the right combination will let the suit support movement and confidence all season long.

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    By submitting Content to Outlet Bikini for inclusion on your Website, you grant Outlet Bikini a world-wide, royalty-free, and non-exclusive license to reproduce, modify, adapt and publish the Content solely for the purpose of displaying, distributing and promoting your blog. If you delete Content, Outlet Bikini will use reasonable efforts to remove it from the Website, but you acknowledge that caching or references to the Content may not be made immediately unavailable. Without limiting any of those representations or warranties, Outlet Bikini has the right (though not the obligation) to, in Outlet Bikini sole discretion (i) refuse or remove any content that, in Outlet Bikini reasonable opinion, violates any Outlet Bikini policy or is in any way harmful or objectionable, or (ii) terminate or deny access to and use of the Website to any individual or entity for any reason, in Outlet Bikini sole discretion. Outlet Bikini will have no obligation to provide a refund of any amounts previously paid.
  3. Payment and Renewal.
    • General Terms. By selecting a product or service, you agree to pay Outlet Bikini the one-time and/or monthly or annual subscription fees indicated (additional payment terms may be included in other communications). Subscription payments will be charged on a pre-pay basis on the day you sign up for an Upgrade and will cover the use of that service for a monthly or annual subscription period as indicated. Payments are not refundable.
    • Automatic Renewal. Unless you notify Outlet Bikini before the end of the applicable subscription period that you want to cancel a subscription, your subscription will automatically renew and you authorize us to collect the then-applicable annual or monthly subscription fee for such subscription (as well as any taxes) using any credit card or other payment mechanism we have on record for you. Upgrades can be canceled at any time by submitting your request to Outlet Bikini in writing.
  4. Services.
    • Fees; Payment. By signing up for a Services account you agree to pay Outlet Bikini the applicable setup fees and recurring fees. Applicable fees will be invoiced starting from the day your services are established and in advance of using such services. Outlet Bikini reserves the right to change the payment terms and fees upon thirty (30) days prior written notice to you. Services can be canceled by you at anytime on thirty (30) days written notice to Outlet Bikini.
    • Support. If your service includes access to priority email support. "Email support" means the ability to make requests for technical support assistance by email at any time (with reasonable efforts by Outlet Bikini to respond within one business day) concerning the use of the VIP Services. "Priority" means that support takes priority over support for users of the standard or free outletbikini.com services. All support will be provided in accordance with Outlet Bikini standard services practices, procedures and policies.
  5. Responsibility of Website Visitors. Outlet Bikini has not reviewed, and cannot review, all of the material, including computer software, posted to the Website, and cannot therefore be responsible for that material's content, use or effects. By operating the Website, Outlet Bikini does not represent or imply that it endorses the material there posted, or that it believes such material to be accurate, useful or non-harmful. You are responsible for taking precautions as necessary to protect yourself and your computer systems from viruses, worms, Trojan horses, and other harmful or destructive content. The Website may contain content that is offensive, indecent, or otherwise objectionable, as well as content containing technical inaccuracies, typographical mistakes, and other errors. The Website may also contain material that violates the privacy or publicity rights, or infringes the intellectual property and other proprietary rights, of third parties, or the downloading, copying or use of which is subject to additional terms and conditions, stated or unstated. Outlet Bikini disclaims any responsibility for any harm resulting from the use by visitors of the Website, or from any downloading by those visitors of content there posted.
  6. Content Posted on Other Websites. We have not reviewed, and cannot review, all of the material, including computer software, made available through the websites and webpages to which outletbikini.com links, and that link to outletbikini.com. Outlet Bikini does not have any control over those non-Outlet Bikini websites and webpages, and is not responsible for their contents or their use. By linking to a non-Outlet Bikini website or webpage, Outlet Bikini does not represent or imply that it endorses such website or webpage. You are responsible for taking precautions as necessary to protect yourself and your computer systems from viruses, worms, Trojan horses, and other harmful or destructive content. Outlet Bikini disclaims any responsibility for any harm resulting from your use of non-Outlet Bikini websites and webpages.
  7. Copyright Infringement and DMCA Policy. As Outlet Bikini asks others to respect its intellectual property rights, it respects the intellectual property rights of others. If you believe that material located on or linked to by outletbikini.com violates your copyright, you are encouraged to notify Outlet Bikini in accordance with Outlet Bikini Digital Millennium Copyright Act ("DMCA") Policy. Outlet Bikini will respond to all such notices, including as required or appropriate by removing the infringing material or disabling all links to the infringing material. Outlet Bikini will terminate a visitor's access to and use of the Website if, under appropriate circumstances, the visitor is determined to be a repeat infringer of the copyrights or other intellectual property rights of Outlet Bikini or others. In the case of such termination, Outlet Bikini will have no obligation to provide a refund of any amounts previously paid to Outlet Bikini.
  8. Intellectual Property. This Agreement does not transfer from Outlet Bikini to you any Outlet Bikini or third party intellectual property, and all right, title and interest in and to such property will remain (as between the parties) solely with Outlet Bikini. Outlet Bikini, outletbikini.com, the outletbikini.com logo, and all other trademarks, service marks, graphics and logos used in connection with outletbikini.com, or the Website are trademarks or registered trademarks of Outlet Bikini or Outlet Bikini licensors. Other trademarks, service marks, graphics and logos used in connection with the Website may be the trademarks of other third parties. Your use of the Website grants you no right or license to reproduce or otherwise use any Outlet Bikini or third-party trademarks.
  9. Advertisements. Outlet Bikini reserves the right to display advertisements on your blog unless you have purchased an ad-free account.
  10. Attribution. Outlet Bikini reserves the right to display attribution links such as 'Blog at outletbikini.com,' theme author, and font attribution in your blog footer or toolbar.
  11. Partner Products. By activating a partner product (e.g. theme) from one of our partners, you agree to that partner's terms of service. You can opt out of their terms of service at any time by de-activating the partner product.
  12. Domain Names. If you are registering a domain name, using or transferring a previously registered domain name, you acknowledge and agree that use of the domain name is also subject to the policies of the Internet Corporation for Assigned Names and Numbers ("ICANN"), including their Registration Rights and Responsibilities.
  13. Changes. Outlet Bikini reserves the right, at its sole discretion, to modify or replace any part of this Agreement. It is your responsibility to check this Agreement periodically for changes. Your continued use of or access to the Website following the posting of any changes to this Agreement constitutes acceptance of those changes. Outlet Bikini may also, in the future, offer new services and/or features through the Website (including, the release of new tools and resources). Such new features and/or services shall be subject to the terms and conditions of this Agreement.
  14. Termination. Outlet Bikini may terminate your access to all or any part of the Website at any time, with or without cause, with or without notice, effective immediately. If you wish to terminate this Agreement or your outletbikini.com account (if you have one), you may simply discontinue using the Website. Notwithstanding the foregoing, if you have a paid services account, such account can only be terminated by Outlet Bikini if you materially breach this Agreement and fail to cure such breach within thirty (30) days from Outlet Bikini notice to you thereof; provided that, Outlet Bikini can terminate the Website immediately as part of a general shut down of our service. All provisions of this Agreement which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.
  15. Disclaimer of Warranties. The Website is provided "as is". Outlet Bikini and its suppliers and licensors hereby disclaim all warranties of any kind, express or implied, including, without limitation, the warranties of merchantability, fitness for a particular purpose and non-infringement. Neither Outlet Bikini nor its suppliers and licensors, makes any warranty that the Website will be error free or that access thereto will be continuous or uninterrupted. You understand that you download from, or otherwise obtain content or services through, the Website at your own discretion and risk.
  16. Limitation of Liability. In no event will Outlet Bikini, or its suppliers or licensors, be liable with respect to any subject matter of this agreement under any contract, negligence, strict liability or other legal or equitable theory for: (i) any special, incidental or consequential damages; (ii) the cost of procurement for substitute products or services; (iii) for interruption of use or loss or corruption of data; or (iv) for any amounts that exceed the fees paid by you to Outlet Bikini under this agreement during the twelve (12) month period prior to the cause of action. Outlet Bikini shall have no liability for any failure or delay due to matters beyond their reasonable control. The foregoing shall not apply to the extent prohibited by applicable law.
  17. General Representation and Warranty. You represent and warrant that (i) your use of the Website will be in strict accordance with the Outlet Bikini Privacy Policy, with this Agreement and with all applicable laws and regulations (including without limitation any local laws or regulations in your country, state, city, or other governmental area, regarding online conduct and acceptable content, and including all applicable laws regarding the transmission of technical data exported from the United States or the country in which you reside) and (ii) your use of the Website will not infringe or misappropriate the intellectual property rights of any third party.
  18. Indemnification. You agree to indemnify and hold harmless Outlet Bikini, its contractors, and its licensors, and their respective directors, officers, employees and agents from and against any and all claims and expenses, including attorneys' fees, arising out of your use of the Website, including but not limited to your violation of this Agreement.
  19. Miscellaneous. This Agreement constitutes the entire agreement between Outlet Bikini and you concerning the subject matter hereof, and they may only be modified by a written amendment signed by an authorized executive of Outlet Bikini, or by the posting by Outlet Bikini of a revised version. Except to the extent applicable law, if any, provides otherwise, this Agreement, any access to or use of the Website will be governed by the laws of the state of California, U.S.A., excluding its conflict of law provisions, and the proper venue for any disputes arising out of or relating to any of the same will be the state and federal courts located in San Francisco County, California. Except for claims for injunctive or equitable relief or claims regarding intellectual property rights (which may be brought in any competent court without the posting of a bond), any dispute arising under this Agreement shall be finally settled in accordance with the Comprehensive Arbitration Rules of the Judicial Arbitration and Mediation Service, Inc. ("JAMS") by three arbitrators appointed in accordance with such Rules. The arbitration shall take place in San Francisco, California, in the English language and the arbitral decision may be enforced in any court. The prevailing party in any action or proceeding to enforce this Agreement shall be entitled to costs and attorneys' fees. If any part of this Agreement is held invalid or unenforceable, that part will be construed to reflect the parties' original intent, and the remaining portions will remain in full force and effect. A waiver by either party of any term or condition of this Agreement or any breach thereof, in any one instance, will not waive such term or condition or any subsequent breach thereof. You may assign your rights under this Agreement to any party that consents to, and agrees to be bound by, its terms and conditions; Outlet Bikini may assign its rights under this Agreement without condition. This Agreement will be binding upon and will inure to the benefit of the parties, their successors and permitted assigns.
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